Publicis Groupe

Vice President, International + Mid-Market Field Marketing

Location UK-London
ID
2024-15083
Position Type
Regular

Overview

How You’ll Make an Impact

Epsilon is seeking a strategic and innovative Global Field Marketing Leader to drive the execution of field marketing, lead generation, and sales support initiatives on a global scale for Epsilon’s Mid-Market team. The ideal candidate will have a proven track record in tactical marketing program execution, including events, sponsorships, promotions, awareness initiatives, and lead generation activities.

The Vice President (VP) will report to the Senior Vice President, Product Strategy and insights and will lead a team of 7 global marketing professionals.  The VP will collaborate with International and US Mid-market leadership to support growing the business

The VP will be responsible for standardizing how we establish, plan, forecast and measure that Return on Investment (ROI) from Field Marketing Initiatives. The VP will establish best practices for tracking Marketing Qualified Leads (MQLs) within Account Based Marketing (ABM) and Customer Relationship Management (CRM) platforms and tools

 

What You’ll Achieve

  • Develop and implement global field marketing strategies to support tactical marketing programs and initiatives for Epsilon Mid-Market
  • Lead a team of marketing professionals to execute field marketing campaigns, lead generation activities, and sales support programs worldwide
  • Ensure alignment and consistency in messaging and execution across regional teams
  • Manage relationships with external partners, vendors, and agencies to support marketing efforts
  • Analyze performance metrics and KPIs to track the effectiveness of marketing programs and optimize results
  • Collaborate with cross-functional teams, including sales, product, and marketing, to drive integrated marketing campaigns tailored to the mid-market segment
  • Stay abreast of industry trends and best practices in field marketing and lead generation to drive innovation and competitive advantage for Epsilon Mid-Market

Who You Are

  • What you’ll bring with you:
    • 10+ years of experience in field marketing, lead generation, or related roles
    • Proven success in executing global marketing programs and initiatives
    • Strong leadership and team management skills
    • Bachelor’s degree in Marketing, Business, or related field preferred 
  • Why you might stand out from other talent:
    • MBA in related field
    • Experience with the Mid-Market segment 
    • Ability to thrive in a fast-paced and dynamic environment
    • Excellent communication and collaboration abilities

Additional Information

When You Join Us, We’ll Create Something EPIC Together
Epsilon is a global data, technology and services company that powers the marketing and advertising ecosystem. For decades, we’ve provided marketers from the world’s leading brands the data, technology and services they need to engage consumers with 1 View, 1 Vision and 1 Voice. 1 View of their universe of potential buyers. 1 Vision for engaging each individual. And 1 Voice to harmonize engagement across paid, owned and earned channels.

 

Epsilon’s comprehensive portfolio of capabilities across our suite of digital media, messaging and loyalty solutions bridge the divide between marketing and advertising technology. We process 400+ billion consumer actions each day using advanced AI and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Epsilon is a global company with more than 9,000 employees around the world.

 

Epsilon has a core set of 5 values that define our culture and guide us to create value for our clients, our people and consumers. We are seeking candidates that align with our company values, demonstrate them and make them meaningful in their day-to-day work:

  • Act with integrity. We are transparent and have the courage to do the right thing.
  • Work together to win together. We believe collaboration is the catalyst that unlocks our full potential.
  • Innovate with purpose. We shape the market with big ideas that drive big outcomes.
  • Respect all voices. We embrace differences and foster a culture of connection and belonging.
  • Empower with accountability. We trust each other to own and deliver on common goals.

Because You Matter

We know that we have some of the brightest and most talented employees in the world, and we believe in rewarding them accordingly. If you work here, expect competitive compensation, a great benefits package and endless opportunities to advance your career.

 

We offer hybrid working opportunities, with our office space located in the Iconic Television Centre, White City.

 

As part of our dedication to enhance our inclusive and diverse workforce, Epsilon is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity, pregnancy and maternity, marriage and civil partnership or religion or belief. We are committed to providing reasonable adjustments for candidates in our application process.

 

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